We’ve been lucky enough to work alongside some of the world’s biggest, industry leading businesses, including:
Helping the UK’s favourite cinema brand not only ‘entertain our nation’ but better engage and communicate with a legion of cinema goers.
Odeon came to us at a time when they were on the cusp of realising the true value of data. They knew that their current approach wasn’t working but weren’t sure about how and where to start…
We guided Odeon through a two-year CRM transformation project that encompassed a CRM tool migration, data discovery with research and analytics, the creation of a new CRM strategy with data driven techniques for acquisition and retention of a new membership scheme, data growth strategy, and a GDPR readiness plan.
“RedBerries did a fantastic job at guiding us through this journey and I would have no hesitations about recommending them in the future.” Andy Edge, Commercial Director
Working with the world’s number one live-theatre company to develop and implement a centralised CRM strategy.
With venues spanning the UK, Australia and the United States, The Ambassador Theatre Group (ATG) turned to us to help bring some structure and unity to their localised CRM operations.
We developed a centralised operating model to cover the processes and contact strategy required to deliver a centralised CRM function. This included a rehearsal phase with one location which involved extensive testing prove the benefits of best-in-class centralised CRM.
We then worked to shape and inspire their team to enable it to deliver best practice across all regions, with initial trials delivering significant incremental revenue to the business.
Working with the UK’s 2nd largest energy supplier to create a customer-first approach that helps rebuild consumer trust in a desperately broken sector.
SSE came to us knowing that their outdated, one-size-fits-all approach to customer comms and management needed a much-needed overhaul…
We designed a new customer segmentation for UK & I markets which would enable SSE to refine its CRM targeting and create need-driven propositions for its new segments.
The hybrid methodology used both customer behavioural and attitudinal data to be able to fulfil business objectives.
“RedBerries led a very thorough and robust approach for us to align data with comms and propositions.”
Jenny Ashmore, CMO
Helping the world’s oldest public utility company generate more meaningful connections and interactions with its customers.
A supplier of energy to over 11 million UK homes, British Gas came to us with one killer question - “what is the right thing to be talking to our customers about?”
Alongside an existing British Gas partner, we helped conduct an in-depth capability assessment designed to inform the implementation of a new customer decision management project.
“Redberries CRM really helped us understand and uncover insights that have allowed us to deliver an enhanced experience for customers.” Steve Appleton, Decision Management
Working with the industry-changing entertainment company to realise the benefits CRM could have on their business.
The creators of the hugely successful, and addictive, Angry Birds series turned to us for recommendations on how to drive CRM capabilities within the business.
Through a series of workshops designed to inspire and engage key stakeholders, we helped highlight the benefits and opportunities presented by an optimised and aligned CRM strategy.
We also worked with them to understand the current capabilities within the business and how to drive these forward.
“Our work with RedBerries was the ultimate “ice breaker” for CRM! It helped put CRM and all the work we’re doing on everyone’s minds.” Justin Chacona, Marketing Director
Helping one of the world’s leading leisure travel groups get on-board with the implementation of a customer decision management project.
With over 200 brands servicing more than 30 million customers across 180 countries, TUI got us on-board to conduct an in-depth capability assessment ahead of the implementation of a new customer-centric CRM initiative.
In collaboration with TUI’s partner Adqura, we conducted a series of Next Best Action assessments and workshops with key TUI group stakeholders we were able to identify gaps in their current CRM and IT capabilities.
We were then able to make our recommendations for new multichannel opportunities across a range of TUI customer touch-points.
“They were key in bringing marketing and segmentation expertise to the project and help stakeholders visualise the execution of decisioning practices across TUI channels.” Sameer Prakash, Founder - Adqura