The role of Redberries CRM:

CRM, Analytics and Data Strategy

 

A bit about ODEON:

Led 26 month CRM transformation project encompassing a CRM tool migration, data discovery with research and analytics, creation of a new CRM strategy with data driven techniques for acquisition and retention of new membership scheme, data growth strategy, and GDPR readiness plan. 

 

What the client said:

"ODEON engaged Simmi as we were looking to improve our overall data capability covering collection, warehouse, analysis and then ECRM deployment using a solution called Selligent. Simmi did a fantastic job at guiding us through this journey. She is thorough, personable and detailed and I would have no hesitations about recommending her in the future".   Andy Edge, Commercial Director

 

The role of Redberries CRM:

From selecting the CRM tools, to setting the strategy for driving customer engagement and finally executing the strategy, Redberries CRM did the lot!  Working in a lean team Redberries CRM was delighted to also be involved in the content creation of the email assets and setting up campaign reporting in Google Analytics.

 

A bit about Shopa:

Shopa has been revolutionising the way people shop, starting with fashion. Users become part of a social network of taste-makers inspiring each other with great products and brands, and receiving monetary credit into their Wallet each time someone buys on the back of their recommendation. Shopa's customer experience is one of organic inspiration and discovery, reward, and seamless shopping.

 

What the client said:

"It's been great to get a chance to work with Simmi at Shopa. She very quickly became liked and well respected throughout the company. She has a deep understanding of customer engagement and so is an asset to any consumer facing business. Simmi is professional and diligent and got stuck into her role without any real need for direction. She came into Shopa and knew exactly what needed to be done. I would highly recommend Simmi and hope I get a chance to work with her again in the future".  Nicky McShane, Chief Operating Officer, Shopa

The role of Redberries CRM:

An in depth strategic project to design and set up the email strategy for the new CRM team.  Using a combination of lifestage and trigger strategies, Redberries CRM designed a framework for customer engagement in a B2B digital world.

 

A bit about Regus:

For more than two decades, Regus has been helping businesses of all kinds to work more effectively, in the way that suits them. The company now has 3,000 business centres in 900 cities all over the world.

The role of Redberries CRM:

To design a new customer segmentation for the UK and Ireland markets which will enable SSE to refine its CRM targeting and also create customer needs-driven propositions for its new segments.

The hybrid methodology used both customer behavioural data and attitudinal data to be able to fulfil the business ojectives.


A bit about SSE:

The UK's 2nd largest energy supplier and the UK's largest generator from renewable sources. SSE produces and supplies electricity, supplies gas and also offers broadband and fixed line services.


What the client said:

"Bringing together different product areas, different functions and different geographies to one segmentation is so important for success. Simmi has led a very thorough and robust approach for us to align behavioural and attitudinal data points to something that we can use in broad groups for communications and propositions, through to coding back to individual customers to manage CRM contact plans".  Jenny Ashmore, Chief Marketing Officer, SSE Plc

The role of Redberries CRM:

Conducted an in-depth capability assessment for the implementation of a customer decision management project.


A bit about Tui:

TUI Travel is one of the world’s leading leisure travel groups, with over 220 trusted brands in 180 countries and more than 30 million customers.

The role of Redberries CRM:

CRM assessment and business case development of key opportunities for Rovio. Cross-team workshop delivery to demonstrate the benefits of new CRM capabilities to marketing, product and business stakeholders. 

 

A bit about Rovio:

Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Rovio has created a world-class entertainment industry in Finland and turned it into a significant local employer.

 

What the client said:

"The workshop was the ultimate "ice breaker" for CRM. It helped put CRM and the work we're doing on everyone's minds and paved the way for several tailored game-specific collaborations that followed. It really was the catalyst that inspired a lot more CRM-centric messaging across several different titles".  Justin Chacona, Marketing Director, Rovio

The role of Redberries CRM:

Launch a new mobile app and build the capabilities to send marketing messages through the app.

 

A bit about the Weir

The Weir is an independent gastro pub, trading for nearly a decade and serving both local and corporate customers in Brentford.  The Weir has launched a new mobile app allowing The Weir to send customers messages (emails and notifications) from the app, and allowing customers to book directly and browse menus from the app.

 

The role of Redberries CRM:

Facilitated a marketing workshop to map out data requirements for a new marketing database.

 

A bit about Ebico:

Ebico Ltd is the UK's only not-for-profit energy company and a social enterprise.  Ebico's energy supply tariffs (EquiGas and EquiPower) charge customers the same rate, regardless of payment method, usage or whether customers take one, or both, services. These tariffs don’t have a standing charge, so customers only pay for what they use.  Ebico's surpluses are donated to the Ebico Trust for Sustainable Development, which supports charities and other third sector organisations throughout Great Britain that are seeking to tackle fuel poverty in sustainable ways.

The role of Redberries CRM:

Conducted an in-depth capability assessment for the implementation of a customer decision management project.

 

A bit about British Gas:

One of the oldest companies in the world, with its origins going back over 200 years!  British Gas supplies energy to over 11 million homes in the UK.